Experience Designer & Creative Producer
with a focus on immersive storytelling and spatial art direction.
A 17-day immersive skatepark and event space in London, merging youth culture with technical brand integration in collaboration with Skateboard GB and Hypebeast.
Conceptual set design and a living museum installation exploring narrative-driven spatial storytelling for the stage
Post-production art direction and motion narrative for the global launch of the FC Bayern Munich Home, Away, and Third kits.
A physical exhibition at No 9 Cork Street Frieze Gallery, translating global journalism into an immersive gallery environment.
Strategic research and trend forecasting for the Luxury, Beauty, and Sport sectors, defining the future of brand-consumer interactions.
A short film exploring the profound themes of human connection, memory, and the unspoken bonds that tie us together. Through atmospheric visual storytelling and intimate narrative direction, the film captures fleeting moments that define our shared experience.
I am a Berlin-based Experience Designer specializing in the intersection of art direction, storytelling, and spatial production. With a background in product design and an MA from the Royal College of Art as a Burberry Design Scholar, my work focuses on translating complex narratives into physical experiences. I approach design as a complete journey—considering every touchpoint from the initial invitation to the final departure.
Whether working as a freelance Art Director or a Creative Manager, I lead the concept development, creative planning, and production of interactive environments. My portfolio includes large-scale activations and exhibitions for the Financial Times, Samsung, Adidas, and the Nationaltheater Mannheim, with a constant focus on how people interact with a brand’s story in a physical space.